My name is Gérald Lambert, and I’ve been working full-time in the music industry for over 25 years.
I started out as a songwriter and musician, working with a number of different singers.
A few years later, I started a label called Bypass to give young independent artists a real chance to get noticed by the media.
Under the name ARKER, I released my debut album (distributed by Universal), with five singles receiving national radio airplay, followed by two years of gigs and festivals across the Benelux.
Then came a duo with singer Yoko Sound, for whom I wrote and produced the album Not Enemy (distributed by Bang!/PIAS), while also joining her on stage in Belgium and France, including support slots for Nouvelle Vague, The Dø and Tricky.
Photos: R. Van Sitteren, F. de Ribaucourt, D. Thuy, D. Colsoul, M. Garfield,...
Over time, I had the opportunity to expand my work into live coaching, mentoring, songwriting camps, conferences, career development for independent artists and consulting for international cultural institutions.
In 2019, I also worked for the Luxembourg Music Export Office as their rock, pop, electronic and urban music expert, accompanying artists at showcase festivals across Europe.
Photo: G. Puluczek.
With the same passion for music, and the same desire to be useful to each of them.
I just evolved naturally towards putting much of that experience and creativity into other people’s projects.