My name is Gérald Lambert, and I’ve been working full-time in the music industry for over 25 years.
I started out as a songwriter and musician, working with a number of different singers.
A few years later, I started a label called Bypass to give young independent artists a real chance to get noticed by the media.
Under the name ARKER, I released my debut album (distributed by Universal), with five singles receiving national radio airplay, followed by two years of gigs and festivals across the Benelux.
Then came a duo with singer Yoko Sound, for whom I wrote and produced the album Not Enemy (distributed by Bang!/PIAS), while also joining her on stage in Belgium and France, including support slots for Nouvelle Vague, The Dø and Tricky.
Over time, I had the opportunity to expand my work into live coaching, mentoring, songwriting camps, conferences, career development for independent artists and consulting for international cultural institutions.
In 2019, I also worked for the Luxembourg Music Export Office as their rock, pop, electronic and urban music expert, accompanying artists at showcase festivals across Europe.
With the same passion for music, and the same desire to be useful to each of them.
I just evolved naturally towards putting much of that experience and creativity into other people’s projects.